Master of Philosophy (M.Phil) Marketing Management is a postgraduate course in GITAM School of Business. This course is completed within 2-years based on the institution. The study of marketing management is the learning of the organisational disciplines that help students to pay more attention to the practical application of how the market trend works, and the ways and means used by enterprises and organisations to manage the marketing resources and activities. It is the learning of how to plan, organise, control and implement the marketing schemes and strategies in order to satisfy the demand of the firm’s services and products. The end result taught during this course of study is regarding the following topics: customer services, lead conversion, brand awareness, upsell, loyalty and more. Career options like Marketing Manager, Public Relations Specialist, Social Media Manager, Brand Manager etc. are open for this course of study.