Bachelor of Business Administration (BBA) Digital Sales and Marketing is a full-time undergraduate program offered in Jagdish Sheth School of Management. The course covers the functioning of marketing and business vastly in the era of the digital world. Students learn the practical skills of marketing. The syllabus covers topics such as Sales & Marketing in the Digital Age, Advertising & Sales Promotion, Organizational Behavior, Executive Communication, Logistics and Supply Chain Management, etc.