Bachelor of Arts (BA) Visual Communication is a 3-year undergraduate programme from Kristu Jayanti College of Arts, Science And Commerce (Autonomous). It prepares students with the essentials background of art history, philosophical underpinnings of art, along with the technical skills that enable them to produce aesthetic media content for conventional media as well as the new age media. Moreover, this course is structured to support students to acquire artistic and technical skills in photography, videography, sound design, short film making, print design and production, animation, web designing, and advertising, thereby making them industry-ready.